Geek culture at Paris's La Nuit Blanche: an EXCLUSIVE clip

Organisers of cultural festivals are increasingly catching on to how incorporating new media into their events brings an extra dimension to a visitor's experience. La Nuit Blanche is no exception. For the tenth edition of the night-time contemporary art festival - which sees Parisians wandering the streets of the French capital to seek out interactive installations, music and projections until the wee small hours - the team issued a unique app for iPhone and Android.


"Au Sécours" (a giant heart) - Médecins Sans Frontières


The tool gave interactive maps of all the areas included in the event, told users how long the queue was at each installation, and gave extra details of all the artists and their work.


"Purple Rain" - Pierre Ardouvin


There was also a treasure hunt with a difference, made possible by Sosh, a brand of Orange France, and French company Skyboard. The game used Radio Frequency Identification - a form of wireless technology - to allow participants to check in at terminals placed alongside certain installations, such as at Paris's Hôtel de Ville (Town Hall) or Purple Rain (above) in the Marais. The participant's progress was posted to their Facebook page every time they entered their location at an RFID terminal.



The effect of "Le Yéti" - Fred Sapey-Triomphe


For more on the intersection of technology and culture at La Nuit Blanche, check out Tech24's/The Tech Files' exclusive clip!



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